🏏 How CricViz helped England win the world cup | what do we look for in guests?
🏏How CricViz helped England win the world cup
📰Return of the local paper
🎙️What do we look for in guests?
🤣Be more frank - Rice Rice Baby
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If you are new here, my name is Jimmy McLoughlin, a former Downing Street adviser turned podcaster. I write this notebook on the most interesting things I have seen on the future of work, jobs, technology and politics.
🏏How CricViz helped England win the world cup
One of the mega trends we are interested in is how sport is creating new jobs, we recently found this great story about CricViz.
CricViz was started by Aidan Cooney. He first made Opta, a football analytics company, and was about to sell it before deciding to do in cricket what he had achieved in football.
Their key feature is the ability to look at how batsmen play against different bowlers enabling CricViz to say which player match-ups are good or bad for each team.
Crickvis had data but while searching for more, they found Charles Davis, who had translated physical scorebooks into a digital archive as a hobby for over 20 years. After persuading Davis to share how he did it, CricViz knew not only the results of every match but what happened with each ball.
Cricket has always been a statistics driven sport, but CrickViz took it to a new level, looking at the sort of ball they delivered; where it bounced; how it moved in the air; if the batsman played a shot and what kind.
In early 2020 CricViz came up had a new problem, they represented opposing teams. “It was like playing 4D chess”. Both sides knew the match-ups that would be recommended so they had to double bluff each other.
It is one of the reasons why elite sport is becoming so close, over 600 balls were bowled in the World Cup final, and in the end it came down to just a single yard of running that was the difference between winning and losing.
If you want to delve more into cricket, Graham Ruddick’s has just done a podcast with the ex chief selector for England cricket, Ed Smith, really worth a listen.
📰Return of the local paper
Joshi Herrmann has recently made national news for his ‘local paper’, the Manchester Mill. After working at the London Evening Standard he realised there was a lack of real local journalism and started The Mill.
I find it an inspirational story about how new technologies like Substack are helping to revive traditional industries.
In June 2021 Substack recognized his work by funding The Mill £100k and it now has 27k subscribers with a large chunk of stories coming from tip-offs from the local community. More impressive is that The Mill has 1600 paying subscribers at £7 a month.
Joshi has now expanded and created the Liverpool Post and Sheffield Tribune.
This adds up to over £250k a year in revenue showing people still have a thirst for local journalism rather than clickbait titles and news not relevant to their area. His audience has rewarded him by making The Mill one of the only successful examples of paywall-funded local journalism.
Joshi now employs editors who have previously worked at the New York Times, The Washington Post, and The Guardian.
After I posted about this on Twitter, Hamish Mckenzie of the substack co-founders followed me back. Both Joshi and Hamish could be great guests for 2023, hit reply with who you would like to see us get on the show next year.
🎙️What do we look for in guests?
We like people that don't fit the stereotypes, and we are always keen to promote different ideas.
We really enjoy regional stories and companies that may not have had much profile yet. Anyone that is in a new sector is always interesting, video games, crypto, metaverse, - check this episode out with Herman Narula of Improbable
If you are creating new job titles and going a hiring spree that is always interesting - like Noel Mack of Gymshark who spoke about their new social disruption team.
As we talked about above, we also like people that are taking on traditional industries, using new techniques, like Tom Rowley opening a bookstore or our partner episode with the National Farmers Union. We LOVE people who have good visuals, so we can make cool Tiktoks and YouTubes.
People that are good talkers and clear messaging is great and if they have their own mic and podcast set up, this makes life much easier, Matt Clifford had one of the best set ups I have seen, check out this clip of him talking about what makes entrepreneurs different - they just get started.
We can also work with you to create great visuals, check out this video we did with Rishi Sunak, which has been viewed over 2.5 million times across YouTube and TikTok.
https://youtube.com/shorts/SLyFcjxEJtQ?feature=share
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🤣Be more frank - Rice Rice Baby
With the world cup on it's always great to see some of the marketing genius it generates and my favorite from this week has got to be Müller’s collaboration with Declan Rice.
Send me your favorites on Twitter and it could feature next week!
✍️ This notebook is not possible without …
It is the most common question I get asked on when I tell people that I am a podcaster is, ‘how do you make money?’.
Well it is possible thanks to our various partners.
If you want to reach some of the UK’s most influential people, whether they be FTSE CEOs, the UK’s fastest growing entrepreneurs, editors of national newspapers and or Cabinet Ministers… including now several former Chancellors.
Then check out some of the different innovative models we have at https://www.jobsofthefuture.co/partnerships
And check out the website, the hub for everything Jimmy’s Jobs
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